This session will explore how OEMs are leveraging generative AI and AI copilots to evolve into fully integrated service providers. The discussion will cover how manufacturers turn their technical expertise into scalable, revenue-generating services, delivering enhanced support and reliability at industrial sites.
Meet Your Host
Mark Homer
Managing Partner
Field Service Associates
Mark Homer is Managing Partner at Field Service Associates and a leading voice in industrial service transformation.
Through Mark’s participation with the Open Copilot Association (OCA), he advises OEMs and industrial operators on how to leverage AI copilots to scale expertise, improve field execution, and unlock the full value of service data.
Mark has over 30 years of experience in service leadership and digital innovation. His background includes executive roles at ServicePower and ServiceMax, where he led global digital transformation programs and multimillion-dollar initiatives across the U.S. and Europe. A founding Fellow of the Institute of IT Training and former Visiting Fellow at Cranfield University, Mark brings deep insight into the practical application of AI in complex industrial environments.
Panelists
Dale Calder
Founder & CEO, InSkill
Dale Calder is the founder and CEO of InSkill, leading the development of AI copilots that scale industrial expertise across service teams.
Jan van Veen
Managing Director, moreMomentum
Jan van Veen is the managing director of moreMomentum, helping B2B manufacturers accelerate service growth through digital innovation and AI.
Kris Oldland
Editor-in-Chief, Field Service News / 1927 Media
Kris Oldland is the editor-in-chief of Field Service News, covering the latest trends and technologies shaping the future of service industries.
Prof. Dr. Shaun West
Professor, Lucerne University of Applied Sciences and Arts
Prof. Dr. Shaun West is a professor of Product-Service Systems, focusing on servitization and AI-driven innovation in industrial services.
